Category: freelance

CONTENT DNA – A Review

A Relentlessly Helpful Professional When I heard that John Espirian was writing a book, I’ll be honest, I was a bit torn. I first met John on my very first day at my very first SfEP conference (now CIEP). I’d been editing for a… Continue Reading “CONTENT DNA – A Review”

10 quick ways to improve your business writing skills

simple points to improve your business writing skills

This week I was going to write about something completely different It’s been a full-on week and I never quite got to write anything (hey, I’m only human, shit happens). But Twitter threw me a curveball the other day that totally blew my mind… Continue Reading “10 quick ways to improve your business writing skills”

Personas for your business marketing (and a quick how-to or two)

You need to focus They’re your perfect customer. You want to talk to them. You know it’s easier to talk to your one perfect customer than to talk to a whole room full of them, so it’s good to get the idea of Mr… Continue Reading “Personas for your business marketing (and a quick how-to or two)”