Category: freelance

Personas for your business marketing (and a quick how-to or two)

You need to focus They’re your perfect customer. You want to talk to them. You know it’s easier to talk to your one perfect customer than to talk to a whole room full of them, so it’s good to get the idea of Mr… Continue Reading “Personas for your business marketing (and a quick how-to or two)”

Why should my business use a writer?

Why bother hiring a writer?

Writer, copywriter, copy writer, content writer. Like editors, there are a fair few names for them. There are subtle distinctions, like a copywriter usually focuses on marketing and advertising and a content writer usually focuses on content, such as blogs, ebooks and the like.… Continue Reading “Why should my business use a writer?”

Why does my business need a copyeditor?

A lot of businesses don’t feel the need for editors, because they don’t actually know what editors do.

Editing. Why does your business need it? Do you ever really think about the words your business uses? Are they chatty? Serious? Formal? Informal? Does your business thrive on hard facts or on emotions? It really doesn’t matter. You see, until you realise the… Continue Reading “Why does my business need a copyeditor?”