Branding for artisan businesses doesn’t have to be complicated Have you noticed? There’s been a boom recently of artisan companies vying for consumer attention. The word ‘artisan’ is everywhere. You can drink artisan tea, coffee, beer, gin, rum and other spirits from your artisan cup, mug, or glass, while sitting on your artisan-made furniture. You…
This week I stepped right out of my comfort zone. I talked for nearly two hours to a local writers’ group. Now, if you’ve been following my blog for any length of time you’ll know that I’ve given the occasional talk before, and that I am really, really uncomfortable doing it. I’ve given two lightning…
A little while ago I wrote a post about Imposter Syndrome. I said back then ‘I don’t know a single freelancer who hasn’t been hit with it at some point’. That was two years ago. If anything, I’ve seen more freelancers lately sharing that they feel inadequate, a phoney, a fraud or they just have no…