Brilliant Blogs

Posted on September 8, 2017 by sjdonaldson

When you’re an independent consultant, freelancer, sole trader or lone wolf business person it’s very easy to get stuck in your ways. It’s also very easy to get bogged down with work, or the search for work, and forget that there’s a whole world out there that’s moving forward (or backwards if you watch the news).

You can keep up-to-date with courses and the like, but blogs and podcasts are a brilliant way to keep up with what’s going on in your business sector, without taking time out to attend a course every week.

As I’m insanely busy at the moment, so I thought I’d share my favourites with you.

Blogs for editors, proofreaders and writers:

SfEP Blog. The Society for Editors and Proofreaders is my ‘go to’ professional society, and not only does it have an informative and helpful website, it also has a blog too. It’s not just about editing and proofreading, all things publishing, freelancing and language are tackled in a friendly, inclusive way. http://blog.sfep.org.uk/

The next four are probably going to sound like an SfEP advert, but honestly, I love these blogs.

John Espirian is a technical writer, editor and copywriter, and one of the directors of the SfEP (he’s the SfEP internet guy). His blog gives brilliant advice and tips. Everything from the perfect size for your social media banners to taking the long-term approach to business is covered in bite-sized pieces and long-form articles. https://espirian.co.uk/blog/

Liz Jones is a predominately non-fiction editor, and also a member of the SfEP. Her blog covers editing, freelancing and writing, all with an honest outlook and a sense of humour. I often find myself nodding and going ‘yup, uh-huh, totally …’ when I read her blog. https://eatsleepeditrepeat.wordpress.com/

Denise Cowle is one of the Scottish SfEP posse. There’s lots of loveliness here. I especially like her latest blog on the difference between a dash and a hyphen, perhaps it should be paired with my damned apostrophe article – like a fine wine and crackers. Her worry-free writing is a great series of articles, but you’ll also get a peek into an editor’s life. It’s definitely worth stopping by her blog. http://www.denisecowleeditorial.com/blog

Louise Harnby has her Proofreader’s Parlour – a blog for editors, proofreaders and writers. If you want amazing advice and fabulous freebies this is one for you. She has Q&A pieces, observational articles and long-form pieces on all things writerly. Her latest article is a very good look at narrative point of view by guest Sophie Playle. https://www.louiseharnbyproofreader.com/blog

Blogs for business:

The next bunch of blogs I regularly visit are less editor/writer oriented, and are more businessy but never boring (I just don’t do boring).

Andrew and Pete are a couple of amazing content marketers. They look at a traditionally less-than-interesting business area and deliver it in a fun, modern way. If you want to know about content marketing head their way, you won’t regret it (but you may lose a few hours in their content). https://www.andrewandpete.com/blog

The ProCopywriters blog is one I found when I joined the network. Aimed at copywriters (the hint is in the name) it covers all things needed by professional copywriters, but writers and business owners in general can learn a lot from it. There’s a great community vibe too. https://www.procopywriters.co.uk/the-professional-copywriters-blog/

One Hack Away From Wonder Woman by Lorrie Hartshorn is the only podcast I have ever manage to listen to regularly. Twenty-one episodes of loveliness, wrapped up as baddass, no nonsense advice. I go back to these every now and then to remind myself of what’s important in business. It’s aimed at ‘freelance writers and creatives who want to cut the crap and win better work, better clients’. https://onehackawayfromwonderwoman.podbean.com/

Blogs from outside the UK:

Grammar Girl is the blog of Mignon Fogarty that deals with everything grammar. If you want quick and easy tips on grammar this is the website you need to bookmark. It’s American based, but don’t let that stop you if you’re based elsewhere, the articles included are invaluable. http://www.quickanddirtytips.com/grammar-girl

An American Editor is packet full of observations from Rich and his contributing writers. Although, this has an American slant (again, the hint is in the name), this blog is great for all editors, especially newbies. He puts a no-nonsense approach to the business on his blog, and reminds us all that we ARE running a business and need to remember that. https://americaneditor.wordpress.com/

Erin Brenner and Laura Poole have put together copyediting.com with quick lessons, information and observations on all things copyediting. Again more US based this is useful for UK editors too. https://www.copyediting.com/category/blog/

Blogs for your time out:

Finally two blogs that I try not to miss, that have nothing to do with work. We all need a little time out, and these are my favourite.

Claudia and Sue of Campari and Sofa have a lovely blog. Their tagline is ‘Life after fifty, one cocktail at a time’, but don’t let that put you off if you are not female, under 50 or don’t like cocktails. To be totally honest I can’t remember how I fell upon their blog so many years ago, but they are just wonderful. It’s a lifestyle blog that isn’t stupid or frivolous or patronising. They both lead interesting, honest lives and it comes through in their writing. If you love good food, check out their food and entertaining section. http://campariandsofa.com

And finally there’s Heide. If you want history, photography and nature, lose yourself for a while in her writing. Her photography is amazing, and like me she seems to have a love for interesting doors (don’t tell me you don’t notice the amazing architecture and doors in your neighbourhood?). Her latest ‘Louise Dillery: Eyewitness to history’ is a must-read. Honest, insightful and sometimes painfully raw, her blog is one everyone should subscribe to. https://heideblog.com

I’ll be taking a break for a couple of weeks now – conference calls. While I’m away tell me your favourite blogs and leave a comment below.

Women Freelancers – Stop Apologising For Earning a Living

Posted on September 1, 2017 by sjdonaldson

If you look at this blog written by my lovely colleague John Espirian, you’ll see the PCN (ProCopywriters Network ) survey from this year shows that women copywriters earn, on average, a staggering 29% less than their male counterparts.

This isn’t a number picked out of thin air, it’s from a survey of real, live copywriters.

There are other freelance earning surveys out there, for example on copyhackers.com but there aren’t that many that look at gender bias.

Frustrated Woman at Computer With Stack of Paper

Let’s get one thing straight. No matter what your gender, freelancing isn’t easy. Look at those surveys and you’ll find that many, many freelancers are not being paid sums equal to their in-house colleagues. Hell, I’ve even had ‘the talk’ to a few vastly underpaying companies that wanted to hire my services, and it fell on deaf ears. It’s very easy for a company to ignore their savings on National Insurance, holiday and sick pay, in-house overheads and the like and just see the hourly figure. If they think the going rate they are asked for is ‘too high’, or if they try to set an abysmal per-project fee, the poor (with the emphasis on poor) freelancer has to think long and hard about either sticking to their rates or accepting insulting remuneration just to put food on the table.

But why do women seem to be more susceptible to being tied into low rates?

It seems to be something programmed into us.

robot-148989_1280

Unless you are a business owner who sells ‘things’ there seems to be a trend that women have a tendency to undercharge. Now it’s not all women, but I know a fair few who struggle with this. Me included.

Women generally have to be more flexible, which is why I suspect there seems to be more female freelancers. If you bring up a family, you have to work around them unless you are lucky enough to have round the clock childcare and an equal-rights partner. Freelancing can be great for the flexibility it brings, but the lack of stability and the constant grappling for a fair wage can be exhausting.

It’s almost as though many of us are either grateful that anyone would hire us, or are apologetic for having to actually work for a living. Being in a service industry, with no physical item at the end of the production process, we feel we have to justify our existence in the workplace.

gender pay equality, scales of judgement

An article in Forbes claimed, in April, that in a few freelance areas women are out-earning men. But this information came from a start-up Lystable, which was touted as a workflow management platform aimed at businesses needing to manage banks of freelancers. They very soon after rebranded and became Kalo. Putting my cynical hat on, this may have been an attempt to get more coverage for the business. The one thing I will always remember from statistics classes at Uni is that if you’re a good statistician you can make the statistics say exactly what you want them to. Or they may be right – who knows.

Actually who does know?

Look around the internet and you’ll find tons of articles ranging from women earning a whopping 55% less than men to ones where women are outperforming men in the pay department.

question mark

Search for ‘gender bias in freelance earnings’ and a whole heap of articles will appear. Search for ‘freelance earnings 2017’ and you’ll get not only surveys but articles telling you how to earn more this year.

Who do you believe and does it matter?

Let’s make this clear – the internet is a great place for information, but many, if not most, people have an agenda. Yes, even me. What’s my agenda? It’s to let people know I exist … I live in a beautifully remote place, and if I didn’t have a web presence very few people would know that I’m an editor and writer for hire.

When you see sensational articles online, take a good close look at who is writing and for what audience. And to what purpose. Freelancer sites try to lure freelancers to their business (perhaps with the lure of better pay), writers for hire may just write what their client wants them to write, and big businesses have their business in mind. Everyone has their own truth.

questions, choices

Here’s the situation: we ALL have bills to pay and we ALL have to eat.

When it all boils down to it, it seems that women are still dealing with the Victorian attitude that the man is the bread-earner and the woman keeps house. Or I should say the middle-class Victorian attitude? For many Victorians, if the women didn’t work the family would end up in the poorhouse. The Great War may have taken women out of the home and into professions more traditionally male, but it didn’t change attitudes much.

Time is money for the freelancer and that includes women. We don’t work for the good of our health, we work to pay the bills, put food on the table and if we are very lucky take a holiday each year. I say very lucky, if you are a freelancer you have to schedule your work with military precision to take a holiday, and this year I won’t be able to take one due to work and other life commitments clashing.

we all have bills to pay

So how, as women, do we stop apologising for trying to earn a living?

You can go and work ‘for the man’ and do the 9–5, or you can make yourself a few promises.

Repeat after me:

I WILL remember that my time is as valuable as anyone else’s.

I WILL NOT apologise when I give people my rates.

I WILL NOT give service discounts because I feel I have to.

I WILL timetable time off, for myself and my family.

I WILL keep in touch with my industry standard rates and apply them.

I WILL NOT give in to low-paying work unless I really, really have to or unless there is another form of payback (e.g. a new specialism or some on-the-job training).

I WILL include professional development in my work timetable.

I WILL NOT allow myself to think that I am any less valuable or professional than my male colleagues.

I WILL forgive myself if I fail, but I won’t dwell on it and will start over again tomorrow.

I WILL, I WILL, I WILL try my very best to earn the type of living I know I deserve.

Men sure as hell don’t have it easy, but when was the last time you saw a man apologise for earning a living?

Do you need to like your editor or proofreader?

Posted on August 25, 2017 by sjdonaldson

You’ve finished your book, completed your marketing material or are looking for some help with your PhD thesis. Now you’ve got to find an editor / proofreader / wordy wordsmith.

How to find an editor or proofreader

It’s a tough decision. First you have to find them. You can find an editor (let’s just call them editors so I don’t have to repeat myself all the time) in a variety of ways. You can find them through:

word of mouth

places like writers’ groups

social media

or you can actually go straight to society directories (such as the SfEP directory).

I’m sure there are other ways to find an editor. If you use a different way be sure to let me know in the comments below.

Finding an editor can be equally tough if you are not sure exactly what you want. Let’s face it, unless you’re an expert at something, you rarely know exactly what you want and will rely on expert guidance. Do you really know if you need an edit or a proofread? (Hint: unless you have your material completely finished and ready to go, it won’t be a proofread you’re after).

click here to find out whether you need an editor or proofreader

How do you choose which editor to work with?

So, let’s imagine you’ve trawled through the available resources and have decided that there are one or two (or more) editors who fit your profile – they are qualified, knowledgeable in your area and fit your budget. (Hint: cheapest is rarely best).

How on earth do you choose which one to work with?

Do you choose the most qualified?

The cheapest?

The one nearest to where you live?

See? It’s a tough decision. One editor may offer incentives (price plans, bundles and packages, discounts), another may just offer one or two services, whereas another may be so highly qualified you think you’ll never be able to afford them or fit into their schedule. If you are a business, budget may be less of a problem but timescale may be – do you choose the one who can deal with you straight away or wait until the one you really think you could work with has an opening in their schedule?

Here’s a thought – how about also finding one you enjoy working with?

woman with computer

Do your homework and talk to editors

When it comes down to it, once you have your shortlist you could procrastinate until it’s too late to book any of your preferred choices. Remember, good editors usually get booked up pretty quickly and may only be able to fit you in at short notice if they have a project timeline slide.

You will have chosen your shortlist to criteria of some sort, but now is the time to see if you can actually work with them.

How many people actually do their homework when choosing who to work with? You could find that someone who fits your profile academically is a nightmare to work with. Come on, we’ve all had that brilliant colleague who has the personality of a robot, or the colleague who seems mediocre on paper but is a delight to work with.

is your colleague a robot

While qualifications are important, you also need to be able to feel comfortable with your editor.

This is why it is so important to start a dialogue with the editors you choose.

Talk to them.

Ok, email them. Whatever, but do talk to them.

Right at the outset, when you send that first enquiry, you need to talk about what you think you need, ask for their advice and see where you fit into their schedule.

How do you feel when you talk to them? Gut instinct can work here, but do you feel comfortable with the conversation.

How will they work on your writing? Do your ideas and theirs mix well?

Do they seem to know what they’re talking about? They should, but do they communicate it well too?

Are they too technical? Would they mind explaining things or do you think they are used to working with more technical clients.

This may be a teensy bit controversial … but …

If you don’t feel comfortable with the level of communication you probably won’t feel comfortable with the editing process.

comfortable at home

So do you have to like your editor or proofreader?

You don’t have to LIKE your editor, but you do need to be COMFORTABLE working with them.

Some people prefer a more formal editor/client relationship.

Some people like a more informal set-up.

Now, don’t get me wrong, most professionals can work either way, becoming more formal when the occasion demands, or more conversational when it’s preferred. Hell, even I can scrub up and do the formal thing when needed.

Faberge: Imperial Jeweler to the Tsars exhibit

But the working relationship, no matter what that might be, needs to be something you can live with. Sometimes hiring an editor is a one-off, but for many writers or businesses it becomes an ongoing relationship that can last a long time. Talking to your editor shouldn’t be a thing of dread, you should look forward to working with them and allowing them to help you hone your writing.

Will you both enjoy working together?

Here are three ways you can figure out if you’ll get on:

Look at their websites.

Some editors have swanky websites, some don’t, but you should be able to get a bit of personality and information from their sites. It’s not the be-all and end-all of a working relationship, but it’s common sense to check them out.

You may gauge something of their working agendas, their specialities and affiliations. If someone highlights their academic work, they may not readily take on your work of high fiction.

You may also get a shock and find out your editor has green hair, and you have to ask yourself if you could work with such a non-conformist.

Sara Donaldson | copywriter | copyeditor | proofreader

Honestly, most of the time I forget it’s green

Talk to your editorial choices.

Before making a firm decision ask them questions about how they’ll work with you, what level of editing they think you need, where you can fit into their schedule and timescale. You should, through conversation, be able to figure out whether you’ll be able to work together.

Have a look at their work

Does their work seem to tie in with yours, or if not are they interested in your type of writing? Going by someone’s past work isn’t always an indicator of their future work. There may be good reasons that there’s little information on their website about the type of work they have done in the past. For example I have a portfolio, but it by no means shows all my past work – working with individuals and companies rather than traditional publishers can mean work won’t appear in a portfolio because of confidentiality issues.

confidential and confidentiality

If you can’t find any examples of their work online, bring it into the conversation. Ask if they’ve worked on your type of material, and if they haven’t ask if they are qualified to work on it. You may find that your editor hasn’t made it public knowledge, but they are dying to work on your type of project. And don’t be afraid to ask about qualifications, your editor won’t be offended.

So, do you need to like them?

In short, go with whatever feels the most comfortable.

You don’t need to LIKE your editor, but you need to take into account:

Are they qualified to do the job?

Do they work in a way that you’re comfortable with?

Can you talk to them properly?

Can you afford them?

Are your timeframes compatible?

If you can actually like your editor too it will make the whole process so much more enjoyable and you’ll look forward to working together.

*****

If you think you could work with this green-haired editorial consultant, why not take a peek at my SfEP directory entry? Contact me and we can talk through your project.

Northern Editorial

Sara Donaldson | Copy editor | Copywriter

Category Archives: freelance