Category: copywriting

The best copywriting book I’ve read

Today’s a good day. I won the Being Freelance Community Non-Employee of the Week Award (yaaay me!). It was announced by Steve, our glorious leader, this morning. The fig rolls shall me mine. What? You don’t know about the Being Freelance Community? Come over…

The Disney Effect

Disneyland Paris Castle

  I’ll let you into a secret. I’ve been away. A glorious week at Disneyland Paris, at a fabulous hotel, eating wonderful food and walking eight miles a day. And spending hours at a time standing in line to go on a ride that…

Managing expectations when hiring a copyeditor or copywriter

Great Expectations, Miss Haversham

  You’ve written the book. It’s taken blood, sweat and tears but you know if it’s going to be a success you need to send it to an editor. Or you’ve built your business, but you know to make the right impression you need…