Sara Donaldson | Copyeditor | Copywriter
This week I was going to write about something completely different It’s been a full-on week and I never quite got to write anything (hey, I’m only human, shit happens). But Twitter threw me a curveball the other day that totally blew my mind… Continue Reading “10 quick ways to improve your business writing skills”
You need to focus They’re your perfect customer. You want to talk to them. You know it’s easier to talk to your one perfect customer than to talk to a whole room full of them, so it’s good to get the idea of Mr… Continue Reading “Personas for your business marketing (and a quick how-to or two)”
Writer, copywriter, copy writer, content writer. Like editors, there are a fair few names for them. There are subtle distinctions, like a copywriter usually focuses on marketing and advertising and a content writer usually focuses on content, such as blogs, ebooks and the like.… Continue Reading “Why should my business use a writer?”