Personas for business marketing don’t need to be difficult You need to focus They’re your perfect customer. You want to talk to them. You know it’s easier to talk to your one perfect customer than to talk to a whole room full of them, so it’s good to get the idea of Mr Perfect into…
Have you ever had the feeling that it’s all too much? That freelance life is just too hard and you’re not up to it. You see all those ultra-professional, ultra-successful entrepreneurs and wonder how they did it. Got to where they are now. How the hell they do it, when you’re scrabbling around and failing…
I’ve had a busy few days. Not all of it gainful employment. There’s been work, sample edits, coursework and piddling about reading work blogs when I should have been working. You get the drift. I like being busy (to be honest I’ve forgotten how to relax), and of course, like all independent professionals, I…