Category: copywriting
Why should my business use a writer?
Writer, copywriter, copy writer, content writer. Like editors, there are a fair few names for them. There are subtle distinctions, like a copywriter usually focuses on marketing and advertising and a content writer usually focuses on content, such as blogs, ebooks and the like.… Continue Reading “Why should my business use a writer?”
The best copywriting book I’ve read
Today’s a good day. I won the Being Freelance Community Non-Employee of the Week Award (yaaay me!). It was announced by Steve, our glorious leader, this morning. The fig rolls shall me mine. What? You don’t know about the Being Freelance Community? Come over… Continue Reading “The best copywriting book I’ve read”
The Disney Effect
I’ll let you into a secret. I’ve been away. A glorious week at Disneyland Paris, at a fabulous hotel, eating wonderful food and walking eight miles a day. And spending hours at a time standing in line to go on a ride that… Continue Reading “The Disney Effect”
Why Copy Editors Matter
Northern Editorial 