Story telling for business doesn’t need to be difficult Storytelling for business is one of the best ways to connect with your customers. If you’ve read my article ‘Why a good story can help your business’, you’ll know that storytelling helps you stand out from the crowd. In this article we’ll concentrate on why storytelling…
Storytelling in business is your secret weapon This post’s going to be a quick one. It’s been a very busy few weeks. Do you want to hear about what makes this freelancer tick? What I’ve been getting up to that’s a bit different to the usual work/play thing? Do you want to hear about the…
Branding for artisan businesses doesn’t have to be complicated Have you noticed? There’s been a boom recently of artisan companies vying for consumer attention. The word ‘artisan’ is everywhere. You can drink artisan tea, coffee, beer, gin, rum and other spirits from your artisan cup, mug, or glass, while sitting on your artisan-made furniture. You…