Category: communication

The Disney Effect

Disneyland Paris Castle

  I’ll let you into a secret. I’ve been away. A glorious week at Disneyland Paris, at a fabulous hotel, eating wonderful food and walking eight miles a day. And spending hours at a time standing in line to go on a ride that…

Patience is a virtue

small but perfectly formed business

    I’ve two apple trees in my garden. I’m crap at gardening. But finally after years of perseverance and patience, this year I have one tree laden with fruit. Edible fruit. Yaay me.   Some businesses are like my apple trees. They start…

Managing expectations when hiring a copyeditor or copywriter

Great Expectations, Miss Haversham

  You’ve written the book. It’s taken blood, sweat and tears but you know if it’s going to be a success you need to send it to an editor. Or you’ve built your business, but you know to make the right impression you need…