Why does my business need a copyeditor?

A lot of businesses don’t feel the need for editors, because they don’t actually know what editors do.

Editing.

Why does your business need it?

Do you ever really think about the words your business uses?

Are they chatty? Serious? Formal? Informal?

Does your business thrive on hard facts or on emotions?

It really doesn’t matter.

You see, until you realise the benefit, you’re never going to fork out a proportion of your business’s budget on an editor.

A lot of businesses don’t feel the need for editors, because they don’t actually know what editors do.

A lot of businesses don’t feel the need for editors, because they don’t actually know what editors do

We’re shrouded in a fog of mystery and misunderstanding.

People often either don’t know or don’t understand what editors and proofreaders do. Don’t know how they can help. Think they’re only publisher types. Or think they’re too expensive.

Yes, we can be expensive (although it’s all relative), but the return on investment can be well worth your time and money.

Ok. Right.

Forget the words ‘editor’ and ‘proofreader’

Think of us as your creative consultant, word wizard, and content reviewer. Written words, meant to be seen by your customers or peers, should reflect your business in the most natural way possible.

We can help you make sense of it all. Simple.

So, let’s attack your pain points.

Spelling mistakes. Nobody cares about them

Wrong. Everybody cares about them.

They’re not the be all and end all. But people do notice them.

And you don’t want to attract the Grammar Police.

Spelling mistakes on your website put across the wrong message, put people off, can add to your website’s bounce rate and can cost you customers.

You don’t know where to start

Don’t worry, we do.

This is what we do, it’s our speciality. Just as selling products, services or consulting is yours.

If you want your pamphlets and brochures to read well, your website to look good and work properly, or your advertising to zing, just ask. Editors are trained to spot problems, and give advice on what you need. You are professionals, and so are we.

You can’t afford a consultant

It doesn’t have to be a big deal. Can you afford not to hire one? Promotional material, websites and publications can cost a lot more in lost revenue than hiring an editorial consultant.

Start small. You don’t have to jump in with a full business audit. Get an editor to look over that next brochure before you send it to the printers.

You’re pretty sure you can do it yourself

Perhaps you can. But why take up your own valuable time when it can spent doing things more productive for your business. People outsource all the time. And we are professionally trained to spot all those little things that you probably won’t spot.

Are you confident that you are presenting yourself to the world in the best possible light?

Rather than reinvent the wheel, I’ve put together some of my most popular articles to help you understand what editors can do for you.

Grab a cuppa and see what you can see.

Why Your Words Can Kill Your Business (And What To Do About It)

5 Ways to Communicate Well

10 Reasons Your Business Needs an Editor

Why Editors Matter to Business

people either don't know or don't understand what business editors do

Is it better to hire an editor who lives locally?

Remember, there are thousands of trained editors out there

Over the years I’ve had a fair number of potential clients preferring to hire an editor who lives locally. Don’t worry, it’s not just me, it happens. This week I’ll look at why this isn’t necessarily a good idea. And why in some cases it can be.

Working ‘closely’ with the editor

Many people don’t understand the editing process (after all why would they, they’re not trained editors). Because of this, they think they need to sit down with the editor and work through the edit with them, or have regular face-to-face meetings. Even if you’re determined to hire a local editor and believe you won’t meet up, the temptation to meet because you’re ‘just around the corner’ can be overwhelming.

Why working with a local editor isn't always a good idea

Reasons why working with a local editor isn’t a good idea:

  • No one likes to work with someone looking over their shoulder.

There may be expectations for a local editor to work in a room with the author or business owner. Imagine trying to work with someone sitting next to you? Even being in the same room, it can be difficult to keep a sense of distance. There could be a tendency for the editor to feel ‘on show’. Some clients may feel that ‘they know best’, or conversely ‘know nothing’, and it could be difficult to let the editor get on with their work.

  • It’s difficult to be productive working this way.

Editing is a very conscious occupation and needs high levels on concentration. Editors tend to have their own individual way of working, which heightens their productivity. Remove them from their usual surroundings and productivity can dip. Meaning it can take longer to perform the tasks needed.

  • An editor is a trained professional who needs space to do their job in their own environment, where they have access to their editing resources (we’re not talking about your auntie’s friend’s cousin here, were talking properly trained editors).

Editors rely on a whole range of resources to do their job. This doesn’t just mean a good internet connection and space to plug in a laptop. Some editors use more than one screen. Some feel more comfortable using their PC, rather than a laptop. There are industry specific resources, such as reference books and software (we don’t all get everything we need from online sources). It can be extremely difficult to carry all our resources around, and you can guarantee as soon as you are away from the office you’ll forget one vital tome or piece of equipment.

  • If an editor did accept this way of working, it would cost you extra.

You’re looking at out of hours travel both ways, expenses and possibly a premium to cover extended working hours and further loss of work. If the editor has to drive to your office they’ll be unable to carry out the other work they usually do (and could do on the train at a push). Because someone is local to you, doesn’t mean it will be cheaper.

  • The editor/client relationship can become muddied.

For an effective working environment, there needs to be a distance between the client and the editor. This is for both our sakes. It’s good to have a rapport and to get on with each other, however, friendship is best left outside of the working relationship. A working relationship should be professional and mutually beneficial.

  • The chances are you’ll have questions that will interrupt the workflow, making the edit take longer.

It’s human nature. We can’t help it. You see something you’re not used to and there’s an urge to ask questions. Every, single question interrupts the flow and concentration. If you are sitting in a room with your editor you’re going to end up asking questions, frustrating your editor and costing yourself money.

  • The chances are, meetings will include small talk, a cuppa with cake and interruptions. This all adds to your cost, because it will be ‘on the clock’.

Just like the last point. It’s human nature. We arrive in the office, the kettle’s put on and the small talk starts. While it is nice to catch up and talk about what’s been happening, a quick catch up can roll on to half an hour of chat. And that extends the working hours for the project. 

  • It becomes very hard for an author to relinquish control while the editing process is in progress.

This last point is the important one. When you are ‘working together’ in the same space, it becomes very, very difficult to let the editor get on with their job. Everything that’s noted above compounds into one very simple fact – whether it is fiction, non-fiction or a business document, it’s very difficult to let go and let the professional do their job. Especially if you’re not sure of their process and already think that you’ve done a great job and things are just about perfect. You very likely will have done a good job, but it’s the editor’s job to make it even better. If you can’t give up control while the edit is being carried out it will take twice a long and be twice as hard for the edit to be done.

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Having said all that, there are some instances where it makes sense to have a local editor.

why sometimes working with a local editor is a good idea

Reasons why it can be a good idea:

  • If the work is complex and there’s a need for the editor to be on site.

Sometimes it can just make sense for the editor to be on site, or to at least make a visit. Working on complex material, and carrying out a complicated or technical edit, might benefit from the editor being close to the author or a company representative. If the company doesn’t have an in-house editorial team, then a conversation will have to take place about the best way to work around the technical issues.

  • If the editor is carrying out work on paper, for example company papers that need to be updated and are not yet available digitally.

Now, this doesn’t seem to happen very often. Most editors work on-screen these days, but occasionally physical papers need to be edited. If this is the case, it can make sense to visit the company offices, as long as the editor is allowed to get on with their work uninterrupted.

  • If the editor is doing technical work that would benefit from being able to access processes.

Similar to the first point, if the editor would benefit from being around the technicians or accessing their processes, then it can benefit both parties to be in the same place.

  • If the editor is training staff.

Yes, sometimes editors are hired to train company staff. Obviously, then it makes sense to have a local editor visit the offices.

  • If the editor is working on sensitive information that can’t be worked on remotely.

This is the most likely reason for an editor to be in the same premises as their client. Although we often work on sensitive information and confidentiality is assured, sometimes we have to work on documents that cannot leave the business premises.

  • You are working on something that absolutely needs local knowledge. For example, a historical or local project that would benefit from someone who knows the area well.

In this case it does make more sense to hire an editor who knows the local environment, although they don’t necessarily have to live in the area.

Remember, there are thousands of trained editors out there

*****

So when should you work with a local editor?

There really are very few reasons in these days of instant communication where you NEED to work with a local editor.

The only reasons are these:

(Remember this is only this editor’s opinion based around genuine needs, I expect there are others I just haven’t thought of yet.)

  • You know the editor already, you trust them and have worked with them before (even then, the NEED is debatable, it’s more of a WANT).
  • You really, really need someone on site to go over complex or confidential information.
  • The information they will be working on really cannot leave your premises.
  • They absolutely, must, have detailed, up-to-date local knowledge.

The following are not reasons for only considering a local editor:

  • You want to have someone close at hand to explain the process.
  • You think you’ll have lots of questions for them.
  • You prefer to personally meet your editor.
  • You want to ‘go through’ the edit with them.
  • You think being in a different county or country will be difficult (believe me, it isn’t).
  • You think ‘going local’ is more beneficial (perhaps if you’re buying vegetables, but not when working with an editor).
  • You don’t feel confident around computers or have a ‘memory stick’ that holds all your information.

There are thousands of editors out there. Properly trained editors. If you can think of a subject, you can find an editor who works on it.

While your local editors may be lovely, and trained, they may not be the best fit for your project.

You need to carefully consider what’s best for your work. If that’s a local editor, that’s good, but if there’s a better editor out there for you, you would be foolish not to consider it.

When looking for an editor, remember:

  • Professionally trained editors understand that you might not be comfortable with the process. They will guide you through it.
  • Editorial directories can help you find editors who work within your subject. They could be local, or based in a different country – it really doesn’t matter.
  • You don’t have to work with the first editor you find. You need to find the best editor for you.

*****

Why should I bother working with you, you’re the Grammar Police?

Grammar Police, despite what people think, editors are not the grammar police

Over the next few weeks I’m going to address comments and questions that I’ve heard over the years as a freelance editor and writer. I aim to help you understand who we are and what we do, and to help you decide if the time is right to work with us. And I do mean ‘us’: not every editor or writer will be a good fit for every client. Just like buying any service, you need to do a bit of research to see what works best for you.

So, let’s kick off the new year with a common misconception – that editors and proofreaders are the Grammar Police.

If I had a penny …

If I had a penny for every time I’d heard editors and proofreaders being called the Grammar Police, I’d probably have enough by now to buy a month’s worth of top notch snacks for my corgis and a slap-up family meal in one of our friendly local establishments. And those dog snacks aren’t cheap!

Despite what people think, we aren’t the Grammar Police, and, in fact, many of us have been targeted by the GP, because as editors ‘the Police’ think we should be perfect in our written word and our approach to ‘correct grammar’.

Would it surprise you to hear that language is an ever-changing, flowing, living thing, and there’s really no such thing as ‘correct grammar’?

There are conventions and suchlike. But nothing is written in stone.

Like using a conjunction to start a sentence. Oh, how the Grammar Police hate that.

So, who are the Grammar Police?

Let’s get this straight right from the beginning.

Editors and proofreaders are not the Grammar Police.

As editors, we tactfully guide our clients through the maze of good writing practices. The Grammar Police are compulsive pickers. They correct everyone who doesn’t measure up to their exacting standards. And they often do it in public. Some may feel they’re ‘giving a service’ and some may feel they’re ‘educating the less well informed’, while others are just vicious busy-bodies.

The Grammar Police don’t tend to educate in a well-meaning, private environment. They attack in public, trying to make themselves look more educated and superior in the process.

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But aren’t they right? Isn’t that what editors do?

The Grammar Police are bullies (whether they realise it or not).

They like to belittle people, and in their hurry to seem better than the average writer they often forget a few minor details:

  • It’s estimated that around 10% of the population are dyslexic.

I’ve rarely seen one of the collective take that into account before they wade in with their criticism.

  • The person they’re attacking may have English as a second language.

English is one of the most difficult languages to master. I reckon someone who has chosen to learn English, as well as speak their own language, deserves a major pat on the back, not a snarky put-down.

  • The person, through no fault of their own, may lack basic education.

Kids are often at the mercy of educational fads, and worse, and teachers and assistants who are confused themselves by spelling and grammar, and pass that along to the students. The person the Grammar Police Representative is attacking may genuinely believe there is nothing wrong.

Editors understand that dyslexia can make spelling and grammar more challenging, and will help their clients in an understanding and sympathetic manner – not belittle or chastise. They applaud those who take on English as a second language and can guide them through the differences in language structure. Many editors specialise in helping ESL writers. Editors also understand that sometimes there is a chance to help educate when the educational landscape has been muddied by changes in teaching practices.

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So what’s the difference between editors and the Grammar Police?

Editors help in a private, safe environment. They help writers make the best of their writing and advise on current practice and accepted usage. They advise, they don’t dictate.

The Grammar Police actively seek out errors so they can pick the writer apart and make themselves look superior (well, in their heads – most people think they’re a dick).

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Social Media and the Grammar Police

Sometimes it can all seem like a bit of a laugh.

There’s a Facebook page (@theofficialgrammarpolice) where 160,000 members love to pick apart people’s grammar. But it’s not had anything posted since 2018. Perhaps they got bored?

On Twitter, the Grammar Police (@GrammarCops) has 7,000 followers (an account in no way linked to the Facebook group), which seems to take a light-hearted approach.

On social media the hashtag #grammarpolice conveniently mixes those who want to educate (both helpful and snarky) with those who need help, plus some sometimes shocking observations. If you want to waste an afternoon go ahead and look.

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What do the Grammar Police pick up on the most?

The things that tend to get the Grammar Police most agitated are homophones and apostrophes.

Although they will attack just about anything they think is incorrect.

Homophones are words that have ‘the same pronunciation but different meanings, origins, or spelling’ (Oxford Dictionaries definition, 2020).

Most often you’ll see words such as too and two, your and you’re, and there, their and they’re being slammed by the GP Representatives.  

Apostrophes are notoriously difficult for some people to deal with. And the apostrophe seems to bring out the worst in the Grammar Police. So much so there was an Apostrophe Protection Society. Which has now shut up shop for the last time, the ‘barbarians have won’.

These seem to be the two bugbears for the pedants, but honestly, they’ll pick you up on anything.

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People are frightened of the Grammar Police

Perhaps this is why people see editors and their red pens in the same light as the Grammar Police. It’s always scary handing over your work to see if it’s ‘good enough’. That red pen (or red marks on a Word document) can strike fear into the heart of the greatest writers. Red can be seen as aggressive, which is why myself and other editors choose to make our tracked changes in a more soothing colour. But editors use tact and diplomacy to show where changes can be made and leave the final decision up to the writer. We’re highly trained, can always explain where our changes come from and are paid to help, not hinder, the writing process.

Editors are there to make you look good.

Whereas the Grammar Police are another thing altogether. They’re rude, opinionated and can be so sure of their own heightened state of perfection, they can sometimes get things wrong too. Not that they’d admit it.

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Avoiding the Grammar Police with writing aids

People really are scared of the Grammar Police. No one wants to look stupid or uneducated. This is why Grammarly (https://www.grammarly.com/) and ProWritingAid (https://prowritingaid.com/) are such a huge hit. While I wouldn’t say they’re perfect (and they definitely can’t replace a human editor), they have picked up on writing insecurities and help eliminate them for many people.

Modern day living can bring many frustrations that lead to errors in writing you’d normally catch. The pedants will quickly jump on these before you get the chance to edit.

For example:

  • Quickly writing up blog posts that need to be out the next day. You hit ‘post’ and there’s an error that you miss. Although you’ve used every self-editing trick there is, things still slip through. Let’s get straight to the point here – while companies regularly producing content do benefit from an editor or proofreader, bloggers and independent freelancers often don’t have the time or the money to hire editors on a continuous basis.
  • Auto-bloody-correct. Now sometimes it’s just sloppy writing, but honestly, how many times have you written out a text, Twitter comment or similar on your phone, it all reads well then as you hit ‘send’ the bastard machine changes one of your words? While many people will use it as an excuse, it’s a real phenomenon. It happened to me the other day – in a string of texts my phone suddenly changed ‘what’s’ to ‘squats’ (eh?) and strangely ‘shall’ to ‘sgg h’ and it even changed ‘is’ to ‘issues’. I watched it do it. It’s like the machines are taking over to make us all look like idiots.
  • That quick message on Facebook or Twitter that autocorrect thinks is perfectly valid, but your brain is on lockdown as your fingers type you’re instead of your.

Editors are here to help you (although obviously we can’t be there for every text, email and small snippet of writing). We are not (or shouldn’t be) pedants, rather we’ll help you get your message out there in a way that ‘sounds’ like you but isn’t ambiguous, or sloppy, or just plain wrong. And we won’t shout you down for beginning a sentence with and. But, if starting a sentence this way is less effective than using a more ‘traditional’ opener, we’ll let you know.

Grammar Police like to embarrass people, whereas editors are your armour against them.

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Editors aren’t the Grammar Police, they’re your allies

So now we’ve got that straight. Editors are NOT the Grammar Police.  Let’s have a comparison:

Grammar PoliceEditors and Proofreaders
  
Like to make people look small.Like to help people.
Do what they do out of the kindness of their hearts.Do what they do because they are trained professionals and (let’s be frank) are paid to do it.
Love to give their opinions whenever they find the opportunity.Love to give guidance during their ‘office hours’.
Are ALWAYS right (even when they’re not).Know that language is an ever-changing, flowing beast that sometimes needs to be prodded and poked, and sometimes needs to be left alone to take its own course.
Are often very angry people, with an inflated sense of entitlement.Are usually a very happy, friendly bunch who support each other and their clients.

So why should you bother working with us, now you know we’re not the Grammar Police?

If you want confidential, professional advice on your writing, an editor is a smart choice.

If you want that final look over to make sure everything is present and correct, a proofreader will give you peace of mind.

Editors and proofreaders are professionally trained and there will be one out there who is your perfect fit. Don’t be afraid to ask for their background and training, and don’t be embarrassed to talk to more than one editorial professional.

Editors are there to help you navigate the ever-changing landscape of language.

The Grammar Police are hobbyists with a penchant for pedantry.

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