Category: business

Why storytelling builds connections with your customers

Keiss Castle, Caithness

If you’ve read my last blog post, you’ll know why storytelling helps you stand out from the crowd. This week we’ll concentrate on why storytelling builds a connection with your customers. Whether you’re a service-based industry or a seller of products, you’re going to… Continue Reading “Why storytelling builds connections with your customers”

Why a good story can help your business stand out from the crowd

Once upon a time there was a storyteller for businesses

This post’s going to be a quick one. It’s been a very busy few weeks. You don’t want to hear about what makes this freelancer tick, do you? What I’ve been getting up to that’s a bit different to the usual work/play thing? Or… Continue Reading “Why a good story can help your business stand out from the crowd”

Why Your Artisan Business Needs Help


  Have you noticed? There’s been a boom recently of artisan companies vying for consumer attention. The word ‘artisan’ is everywhere. You can drink artisan tea, coffee, beer, gin, rum and other spirits from your artisan cup, mug, or glass, while sitting on your… Continue Reading “Why Your Artisan Business Needs Help”