Editing. Where does it fit within your business writing? Why does your business need it? Do you ever really think about the words your business uses? Are they chatty? Serious? Formal? Informal? Does your business thrive on hard facts or on emotions? It really doesn’t matter. You see, until you realise the benefit, you’re never…
In the last couple of articles, why storytelling builds connections with your customers, and why a good story can help your business stand out from the crowd, we’ve concentrated on why storytelling is good when writing for business. But it’s no good if you waffle so much that your customers lose the plot. Now, ok,…
A year after my original post, my Why Copy Editors Matter ‘handout’ has been shared around the editing community on social media. It’s a lovely thing to see. You put your heart and soul into something and people just ‘get it’. The image has been shared, commented on and even added to other websites. That’s…