Tag: writing

Personas for your business marketing (and a quick how-to or two)

You need to focus They’re your perfect customer. You want to talk to them. You know it’s easier to talk to your one perfect customer than to talk to a whole room full of them, so it’s good to get the idea of Mr… Continue Reading “Personas for your business marketing (and a quick how-to or two)”

Why should I bother working with you, you’re the Grammar Police?

Grammar Police, despite what people think, editors are not the grammar police

Over the next few weeks I’m going to address comments and questions that I’ve heard over the years as a freelance editor and writer. I aim to help you understand who we are and what we do, and to help you decide if the… Continue Reading “Why should I bother working with you, you’re the Grammar Police?”

Managing expectations when hiring a copyeditor or copywriter

Great Expectations, Miss Haversham

You’ve written the book. It’s taken blood, sweat and tears but you know if it’s going to be a success you need to send it to an editor. Or you’ve built your business, but you know to make the right impression you need help… Continue Reading “Managing expectations when hiring a copyeditor or copywriter”