Tag: Small business

Personas for your business marketing (and a quick how-to or two)

You need to focus They’re your perfect customer. You want to talk to them. You know it’s easier to talk to your one perfect customer than to talk to a whole room full of them, so it’s good to get the idea of Mr…

Why does my business need a copyeditor?

A lot of businesses don’t feel the need for editors, because they don’t actually know what editors do.

Editing. Why does your business need it? Do you ever really think about the words your business uses? Are they chatty? Serious? Formal? Informal? Does your business thrive on hard facts or on emotions? It really doesn’t matter. You see, until you realise the…

Is it better to hire an editor who lives locally?

Remember, there are thousands of trained editors out there

Over the years I’ve had a fair number of potential clients preferring to hire an editor who lives locally. Don’t worry, it’s not just me, it happens. This week I’ll look at why this isn’t necessarily a good idea. And why in some cases…