Tag: punctuation

The Damned Apostrophe and How To Use It

  Sometimes I just think ‘get rid of it’. It’s a pain. Even those of us who work with words occasionally sit scratching our heads at where the damn thing should go. But, despite our agony, most of the time the apostrophe is a…

The Apostrophe in Branding

The humble apostrophe has made the news again. As I settled down to my toast and home-made jam on Saturday morning there was a discussion on BBC Breakfast news about this much misused punctuation mark. So why the worries this time? Well, a runner-up…