5 Steps To Effective Communication

coffee, notebook, notepad, writing

Let’s get things straight.

Writing is a form of communication.

Your English may be perfect, but if you can’t communicate well, your audience is going to give up pretty quickly

So here are a few quick tips for effective communication:

1. Know what you want to say and how you want to say it. Before you write anything make sure you’ve made notes. Get everything down in note form and it will focus your mind to the task in hand. This way you won’t miss anything and it will all become clearer to you before you put pen to paper. Clear objectives make for clearer prose.

happy woman

Make it clear, keep them happy

2. Know who your audience is. There’s no point in writing the same thing for a bunch of academics and a load of high school students. Keep the language audience appropriate. If it’s too academic for the reader it will put them off, and you’ll come across as a snob. If it’s too basic, you’ll come across as condescending. Keep your writing at the correct level, and if you don’t know what that is ask around or go look at texts aimed at the same audience.

scared child

don’t make her read your company newsletter

3. Get rid of the jargon. There’s no point in using jargon unless you’re writing for industry professionals, and even then you should try to ditch the jargon. By using jargon you are, right from the beginning, alienating those who aren’t sure what the jargon means.

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ditch the jargon

4. Keep things simple. Plain English is brilliant. No one wants to read something that they can’t understand, so get rid of the arsey language and make your writing something that everyone wants to read. If you mean a ‘bin man’, say a bin man and not a household refuse technician. If you mean ‘wages’ say that and not ‘institutional renumeration packages’. It’s easy to keep things simple if you think about what you’re writing.

tightrope man

reading shouldn’t take that much concentration

5. Break it down. If you have a load of stuff to get across your audience, a great way to communicate effectively is to break it down into digestable pieces. There’s no shame in using lists and bullet points. It’s preferable to a whole heap of long paragraphs that become convoluted and lose their way. Break it down for your audience and they’ll thank you for it.

list

make a list

So, there you go. Five steps to great, effective, simple communication.

If you have any of your own, pop them in the comments.

This blog sponsored by ‘We’re getting puppies and I’m too busy to write a big blog post’.

In association with ‘Orignally written on an ipad, which suddenly deleted the post for no good reason’.

corgi pups cartoon

Ten Reasons You Absolutely Must Network If You Are A Freelancer

networking, meeting, business

Network.

You must network.

 

Whether you’re a writer, an editor, a designer, a llama wrangler or any other type of freelancer you MUST network.

 

This is non-negotiable if you want to survive your freelancing years.

alpaca who isnt networking

ok, it’s an alpaca, not a llama, but it’s not networking and it looks sad.

I know, it’s a pain. You’d rather walk over hot coals than go to that networking event or join an online forum. Heaven forbid if you have to actually talk to anyone. I know, I sympathise, it can be the most awful thing in the world. But it must be done.

You know what? For years I didn’t network. Honestly, I sat in isolation not being able to get out to networking events in person and not taking advantage of online networking (ok, at the time there were few online networking places, but still I could have tried harder). I attended a few professional meetings, but stayed in the background. Do you know where my freelancing career went?

Nowhere. It went nowhere.

People, you NEED to network.

empty stadium, lonely freelancer

Here’s why:

  1. It builds relationships with your peers.

    Getting to know other freelancers in your business is good for everyone. Don’t see them as rivals, see them as friends. Soon you will have a network of likeminded souls who you can rely on to be there when you need them, and you can be there for them too. Share your failures and your successes, learn from those more experienced than yourself and help those with less experience. It’s all good.

  2. It builds relationships with potential customers.

    Get to know them and help them where you can. Go to networking events geared towards your ideal customer. Answer their questions, help them out and they’ll remember you for all the right reasons. Word of mouth is still king

  3. It builds business confidence.

    You can see where you are going right and you can get help if you’re going wrong. Use your local Business Gateway or regional business advisers, they often have talks and networking opportunities. Use your local Chamber of Commerce or the Federation of Small Businesses if you think they will be of use. It’s a great way to let yourself see just how good you actually are at your job. Freelancers don’t get the feedback that the employed do, networking can help fill that gap.

  4. It facilitates learning.

    Networking allows you to identify gaps in your professional knowledge and allows you to address them. Through networking you can spot the perfect development opportunities that may not be immediately obvious to the lone freelancer.

  5. It opens doors.

    It’s not what you know, it’s who you know. It’s a cliché for a reason, and it’s as true today as it’s always been. Networking gets your name out there. You will get to know people who you feel confident passing work on to when you can’t fit it into your schedule, and know who to recommend for certain jobs out of your remit. In turn, others will get to know you and pass work to you, or recommend you to clients.

    wall of doors, choices

  6. It allows you to understand your business environment.

    With all the will in the world, it’s much, much harder to understand your working environment if you’re only used to the theory. You can train til you are blue in the face, but it’s only by actually ‘doing’ that you will become knowledgeable in your chosen field. Networking allows you gain understanding through talking to those more experienced than yourself. You can see how others tackle business, see what works and what doesn’t and put this into practice with more confidence.

  7. It allows you to spot opportunities.

    The smart freelancer can spot gaps in the market, see what’s needed or even find a whole new direction to go in. Effective networking can lead you down avenues you would never consider in isolated working.

  8. It builds your communication skills.

    Very few people start off as confident communicators, it’s something that’s learnt. The more you network the easier it gets. Pretty quickly you’ll find out what works for you and what doesn’t – and soon your communication skills will improve.

  9. It can help you break away from the monotony of your own four walls.

    There’s no getting away from it, networking in person can give you break. There’s nothing quite like the adrenaline rush of going somewhere new, to meet new people and learn new things. Networking can make you a more adaptable human being. So what if it takes you out of your comfort zone?

  10. It brings you new friends.

    This is perhaps one of the most important aspects of networking. Freelancing can be a lonely business, and you can be amazingly good at your job, but if you have no one to talk to about it, to chat with over coffee or meet up virtually with over forums and social media, you will feel isolated and deflated. Networking on an informal level can help form strong bonds and friendships that can last a lifetime.

power rangers, super group

Why be alone when you can be a freelancer with a network?

See? It may feel daunting. You may feel like a gatecrasher or an imposter to begin with. But you MUST network. It’s good for your business and it’s good for your soul.

 

 

 

No Bullshit Please

cow, bull, bullshit

Last week I wrote about having a bad year.

It wasn’t a massively thought out post, it was just a ‘no bullshit’ scribbling when, being perfectly honest, I could think of nothing else to write about. But it turned into one of the most popular posts I’ve written in a while. Just like a lot of my other, similar, posts it resulted in feedback both on my website and through personal communication. It led me to the conclusion that people prefer a no bullshit approach to business and writing these days.

Colleagues and clients like honesty and authenticity.

But why be honest and open in my blog posts (attached to my business website) when it would be so much easier just to keep quiet? Isn’t it career suicide? I’d say no to that.

Reasons to be open and honest professionally:

bull head

It shows people you are real.

We are all human (mostly) so we like to do business with other humans. How many of you honestly like those auto DMs on Twitter? I’ll bet even if you use them (please don’t) you don’t like getting them. No one likes speaking to a robot unless they are in the cybernetics business (or sci-fi nerd like me). By keeping my blog real and by ‘talking’ to you I’m letting you into my world a little and we can hopefully build up a rapport.

bull head

It shows that life isn’t always rosy.

Unless we are supremely blessed in life things don’t always go the way we want. By writing an honest, no bullshit blog, I am happy to spread the love but also show things the way they are. Are people too frightened to say it like it is? Is it from fear of being seen as weak, as unprofessional or being afraid to show failure? Or is it the great British reserve? After 16 years as a freelance I know there are ups and downs and I’m not afraid to document it. Last year was bad, this year will be better.

bull head

It builds trust.

I much prefer to do business with people I know and trust, as I expect you do too. By writing honestly on my blog I can share tips and tricks with clients, help and inform fellow freelances (and learn from them too!) and show that I care about my work, my colleagues and my clients. I offer a bespoke service, and with this comes a level of professionalism that includes trust between myself and the client. So what if the client can see if I’m having a bad week (or a good one)?, they can also see that I never disclose confidential information and that I value my client list. As a genealogist I am privy to a LOT of potentially personal information, and as an editor I am allowed into my clients’ heads. If I thought for one second that my clients, or my colleagues, felt they couldn’t trust me I’d close my laptop on my work and walk away from it for good.

bull head

It helps others to feel they can share.

There is nothing worse than being a freelance, locked away from the world, with no one to talk to. Freelancing is isolating, it’s lonely as hell and it can lead to all sorts of problems – less of the ‘hey, I’ll ditch my job and live the high life’ please (yes, I’m looking at you, online journalists). I’m lucky that I found the SfEP, but before I was an editor my life as a genealogist, isolated at the top of Scotland, was a lonely one. I had no-one to talk to (this was before such things as online forums, although there were snarky email lists) and I may have been going slightly mad. Especially when armchair genealogists, spurred on by Who Do You Think You Are and the rise of internet resources, decided to stop paying for research and did it themselves because it was all ‘so easy’ (to get it wrong). If, by being honest and open, I can make just one person feel less alone then that is worth it in itself. And if I can let some fledgling editor realise that there is the SfEP, EFA (for those in the US) and others (here’s a handy links for those of you outside of the UK) who are there to offer friendship and advice, then that’s good too.

bull head

It’s just a no bullshit policy.

I’ve got a bullshit detector. I can smell it a mile off, just like I can usually tell if someone is on the level. And I know I’m not the only one. Why pretend? I really can’t stand websites that write about someone in the third person (when you just KNOW they’ve written it about themselves), or ones that say ‘aren’t I fabulous, hire me, I’m perfect’. Get over yourselves, no one is perfect. No one. Not even that gorgeous guy you idolised as a teenager who was perfect in your eyes. Perfection is a myth. I don’t ever want to offend anyone, I’m too nice for that, but I just say it as I see it. Hell, I’m in my late 40s, life’s too short kids!

blank face

Show them your face, not a professional mask

So there you go. Those are my reasons to be authentic, open and honest in business. If people judge you for being honest, that’s their problem not yours.

If you think you will lose business by being honest, ask yourself why. Ask yourself if you could work with that client anyway.

You don’t need to be brutal, and you don’t need a ‘tell all’ policy. We need to remain at least a little mysterious, and over-sharing is not cool (I really don’t need to tell everyone that I love all things paranormal and that I binge watch RuPaul’s Drag Race on Netflix).

If you are honest with yourself and with your clients, whether that’s on a blog or in your business communication, everyone can concentrate on just being themselves and you can concentrate on offering great service.