Tag: business

Personas for your business marketing (and a quick how-to or two)

You need to focus They’re your perfect customer. You want to talk to them. You know it’s easier to talk to your one perfect customer than to talk to a whole room full of them, so it’s good to get the idea of Mr…

Imposter Syndrome and Five Steps on How to Overcome It

Imposter Syndrome is debilitating

A little while ago I wrote a post about Imposter Syndrome. I said back then ‘I don’t know a single freelancer who hasn’t been hit with it at some point’. That was two years ago. If anything, I’ve seen more freelancers lately sharing that they…

When Customer Support Fails

    I’m writing this in my kitchen, listening to an old ‘You Must Remember This’ podcast* and trying to calm down. You see, I’ve spent ALL day (and a lot of yesterday afternoon) arguing with the Customer ‘Support’ department of a well known…