Tag: Business Services

Why should my business use a writer?

Why bother hiring a writer?

Writer, copywriter, copy writer, content writer. Like editors, there are a fair few names for them. There are subtle distinctions, like a copywriter usually focuses on marketing and advertising and a content writer usually focuses on content, such as blogs, ebooks and the like.… Continue Reading “Why should my business use a writer?”

How to simplify your message when writing for your business

Keep it Simple

In the last couple of articles we’ve concentrated on why storytelling is good for your business. But it’s no good if you waffle so much that your customers lose the plot. Now, ok, I’ll admit I have a tendency to waffle occasionally. But that’s… Continue Reading “How to simplify your message when writing for your business”

Why storytelling builds connections with your customers

Keiss Castle, Caithness

If you’ve read my last blog post, you’ll know why storytelling helps you stand out from the crowd. This week we’ll concentrate on why storytelling builds a connection with your customers. Whether you’re a service-based industry or a seller of products, you’re going to… Continue Reading “Why storytelling builds connections with your customers”