Northern Editorial
Sara Donaldson | Copyeditor | Copywriter
Tag: Business Services
Why should my business use a writer?
Writer, copywriter, copy writer, content writer. Like editors, there are a fair few names for them. There are subtle distinctions, like a copywriter usually focuses on marketing and advertising and a content writer usually focuses on content, such as blogs, ebooks and the like….
How to simplify your message when writing for your business
In the last couple of articles we’ve concentrated on why storytelling is good for your business. But it’s no good if you waffle so much that your customers lose the plot. Now, ok, I’ll admit I have a tendency to waffle occasionally. But that’s…
Why storytelling builds connections with your customers
If you’ve read my last blog post, you’ll know why storytelling helps you stand out from the crowd. This week we’ll concentrate on why storytelling builds a connection with your customers. Whether you’re a service-based industry or a seller of products, you’re going to…
Why Copy Editors Matter
