Why should my business use a writer?

Why bother hiring a writer?

Writer, copywriter, copy writer, content writer.

Like editors, there are a fair few names for them.

There are subtle distinctions, like a copywriter usually focuses on marketing and advertising and a content writer usually focuses on content, such as blogs, ebooks and the like.

But if you’re not one, you might not know which term to use, or which one you need.

Don’t worry, copywriters are a friendly bunch and are there you help you.

Why should your business use a copywriter?

Why should your business use a copywriter?

If you have advertising and emails you’ll know how difficult it can be to write and sequence everything.

You have to get the words right, the tone right, the voice right and the branding right. Everything has to show your business in the best light. It just has to be ‘you’.

But being you takes time. Writing takes a lot of time.

Don’t be fooled into thinking it’s easy. It’s not.

Getting it wrong is easy. Getting it right takes time, skill and sometimes a lot of research.

By hiring a copywriter, you’ll be getting a fresh pair of eyes. Someone who can help you get your message out there, without the hassle of you doing it yourself. You can free up your precious time and get on with what you’re good at.

A copywriter can help you with your advertising, writing persuasive copy that can increase your revenue stream.

Why should your business use a content writer?

Why should your business use a content writer?

If you have a blog, or need to create white papers, brochures, flyers, ebooks etc. then a content writer is a good choice.

Like with your advertising, you have to get the words right, the tone right, the voice right and the branding right. Everything has to show your business in the best light. Again it just has to be ‘you’.

But being you takes time. And content writing takes a lot of time.

Again, it’s not easy.

Getting it right takes time, skill and research.

By hiring a content writer, as with hiring a copywriter, you’ll be getting a fresh pair of eyes. Someone who can help you get your message out there, freeing up your precious time and letting you get on with what you’re good at.

A content writer can increase your revenue stream by informing and educating your customers and employees.

Why bother hiring a writer?

So, why bother hiring a writer?

We’ve all been there. We have something that needs writing, so we’ll sit down with a pad and pen, or grab the laptop and start writing. You might ask other team members, or you might just get on with it.

Then, before you know it, half the day has gone and you have about 200 words, a lot of really fine doodles, eye strain and a headache.

And you don’t even know if the words are any good. You can’t ask Kevin in accounts because he really doesn’t have a clue, and Deirdre in reception just agrees with everything you say.

So you give it the once over, decide it’s fine and send it to the website, printer or pop it into the email account.

If you’re lucky no one comes back to tell you you’ve misspelled ‘your’, you’ve spelled your address wrong or you’ve repeated yourself a few times.

If you’re unlucky all hell breaks loose because you’ve got your facts wrong, the writing makes no sense or Alan comes through from the office to break your kneecaps because what you’ve written was a word-by-word retelling of the confidential story he was told by the chairman that needed to ‘go no further’.

You see. It really isn’t easy.

And there’s a middle ground. The one where nothing happens.

No one notices your writing.

The tumbleweed floats around the office and you’re getting no interest and no sales.

A writer can help you because they know what they’re doing.

When you hire a professional writer, you’re getting:

  • A fresh pair of eyes.
    We all know that you can become too close to your writing. You can miss spelling mistakes, repetitions, and things in the wrong place. You see what you think you’re going to see, and it can be so, so difficult to see what’s actually there on the page or screen. A professional copywriter or content writer is setting out with a clean slate. They will write to your brief, so will set out on the right track from the start.
  • The knowledge.
    A professional writer knows how to write. They know how to research, how to set out the page, what to write and what to leave out. They will work to the brief you give them, or if you really don’t know what you need they can talk to you and find out.
  • SEO.
    Search Engine Optimisation is a thing. It’s an ever changing monster that needs feeding the finest of morsels very gently. Gone are the days when you stuff all the keywords in and the search engines will be kind. These days you have to be clever, and a professional writer can help you.
  • Innocence.
    Ok, well, perhaps not. But they see things from the perspective of your customers and clients. A good copy or content writer will be able to work in the way your clients need. They can ditch the jargon that you take for granted and make sure all levels of customer understand what you’re getting at. They’re often going into this without the ingrained knowledge that can actually hinder your best attempts at getting it right.
  • Your time back.
    Don’t underestimate the value of your time. Outsourcing your writing is an excellent, cost effective way to get your business stuff written. Yes, it’s going to put a dent in your wallet, but it’ll be so worth it. You get a professionally written piece, and you get to carry on with your life while it’s happening. It’s no different from hiring a VA, or a receptionist, or another valued member of your team.

So, if you need to get something written, what are you going to do? You can take a few days or so out of your schedule and knock something out. It might be good.

Or you could save yourself time, headaches and overwhelm and hire a professional writer.

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