Writer, copywriter, copy writer, content writer.
Like editors, there are a fair few names for them.
There are subtle distinctions, like a copywriter usually focuses on marketing and advertising and a content writer usually focuses on content, such as blogs, ebooks and the like.
But if you’re not one, you might not know which term to use, or which one you need.
Don’t worry, copywriters are a friendly bunch and are there you help you.
If you have advertising and emails you’ll know how difficult it can be to write and sequence everything.
You have to get the words right, the tone right, the voice right and the branding right. Everything has to show your business in the best light. It just has to be ‘you’.
But being you takes time. Writing takes a lot of time.
Don’t be fooled into thinking it’s easy. It’s not.
Getting it wrong is easy. Getting it right takes time, skill and sometimes a lot of research.
By hiring a copywriter, you’ll be getting a fresh pair of eyes. Someone who can help you get your message out there, without the hassle of you doing it yourself. You can free up your precious time and get on with what you’re good at.
A copywriter can help you with your advertising, writing persuasive copy that can increase your revenue stream.
If you have a blog, or need to create white papers, brochures, flyers, ebooks etc. then a content writer is a good choice.
Like with your advertising, you have to get the words right, the tone right, the voice right and the branding right. Everything has to show your business in the best light. Again it just has to be ‘you’.
But being you takes time. And content writing takes a lot of time.
Again, it’s not easy.
Getting it right takes time, skill and research.
By hiring a content writer, as with hiring a copywriter, you’ll be getting a fresh pair of eyes. Someone who can help you get your message out there, freeing up your precious time and letting you get on with what you’re good at.
A content writer can increase your revenue stream by informing and educating your customers and employees.
We’ve all been there. We have something that needs writing, so we’ll sit down with a pad and pen, or grab the laptop and start writing. You might ask other team members, or you might just get on with it.
Then, before you know it, half the day has gone and you have about 200 words, a lot of really fine doodles, eye strain and a headache.
And you don’t even know if the words are any good. You can’t ask Kevin in accounts because he really doesn’t have a clue, and Deirdre in reception just agrees with everything you say.
So you give it the once over, decide it’s fine and send it to the website, printer or pop it into the email account.
If you’re lucky no one comes back to tell you you’ve misspelled ‘your’, you’ve spelled your address wrong or you’ve repeated yourself a few times.
If you’re unlucky all hell breaks loose because you’ve got your facts wrong, the writing makes no sense or Alan comes through from the office to break your kneecaps because what you’ve written was a word-by-word retelling of the confidential story he was told by the chairman that needed to ‘go no further’.
You see. It really isn’t easy.
And there’s a middle ground. The one where nothing happens.
No one notices your writing.
The tumbleweed floats around the office and you’re getting no interest and no sales.
A writer can help you because they know what they’re doing.
So, if you need to get something written, what are you going to do? You can take a few days or so out of your schedule and knock something out. It might be good.
Or you could save yourself time, headaches and overwhelm and hire a professional writer.