Let’s get things straight.
Writing is a form of communication.
Your English may be perfect, but if you can’t communicate well, your audience is going to give up pretty quickly
So here are a few quick tips for effective communication:
1. Know what you want to say and how you want to say it. Before you write anything make sure you’ve made notes. Get everything down in note form and it will focus your mind to the task in hand. This way you won’t miss anything and it will all become clearer to you before you put pen to paper. Clear objectives make for clearer prose.
2. Know who your audience is. There’s no point in writing the same thing for a bunch of academics and a load of high school students. Keep the language audience appropriate. If it’s too academic for the reader it will put them off, and you’ll come across as a snob. If it’s too basic, you’ll come across as condescending. Keep your writing at the correct level, and if you don’t know what that is ask around or go look at texts aimed at the same audience.
3. Get rid of the jargon. There’s no point in using jargon unless you’re writing for industry professionals, and even then you should try to ditch the jargon. By using jargon you are, right from the beginning, alienating those who aren’t sure what the jargon means.
4. Keep things simple. Plain English is brilliant. No one wants to read something that they can’t understand, so get rid of the arsey language and make your writing something that everyone wants to read. If you mean a ‘bin man’, say a bin man and not a household refuse technician. If you mean ‘wages’ say that and not ‘institutional renumeration packages’. It’s easy to keep things simple if you think about what you’re writing.
5. Break it down. If you have a load of stuff to get across your audience, a great way to communicate effectively is to break it down into digestable pieces. There’s no shame in using lists and bullet points. It’s preferable to a whole heap of long paragraphs that become convoluted and lose their way. Break it down for your audience and they’ll thank you for it.
So, there you go. Five steps to great, effective, simple communication.
If you have any of your own, pop them in the comments.
This blog sponsored by ‘We’re getting puppies and I’m too busy to write a big blog post’.
In association with ‘Orignally written on an ipad, which suddenly deleted the post for no good reason’.